1. What is a Trademark ISP?
A Trademark ISP is an Internet access service that adopts the theme of
an organization. The organization can be a for-profit or nonprofit type,
or for that matter, an individual.
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2. How does an organization become an ISP?
Access to the Internet can be offered in two ways. One way involves
"building" an infrastructure to support your ISP's anticipated
volume of subscribers. In the case of AOL, they have built an
infrastructure that supports the Internet access they market. The
infrastructure includes hardware, software, and contractual obligations
with communications companies. AOL has the burden of high fixed costs
including marketing and other related expenses. A second way involves
"leveraging" the infrastructure of an existing ISP. This
method eliminates the burden of up-front fixed costs for capital
equipment and other infrastructure costs. Today's technology allows for
entry into the ISP market by outsourcing the entire process - all you
have to do is have a target market and sell the service.
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3. Why would a member-based organization want to be an ISP?
Any member-based organization that has a core membership that
considers their participation with an affinity for the organization or
cause, should consider the offering of Internet access as a
"value-added" service to the members. In addition, the
organization benefits in the form of residual income as well as
secondary and tertiary revenue from advertising and other product or
service offerings.
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4. What "type" of organization is best fit to be an ISP?
There's no stock answer to this question. The benefits that
organizations enjoy vary from organization to organization. The best way
to describe the type of organization that would benefit from an ISP
program is by example. Let's use literacy as a socio-economic issue. There
are a number of organizations that sponsor programs to foster literacy
programs. These organizations vary in size. One thing is for sure, people
who are devoted to fostering literacy are a special breed - they want to
be associated with that cause because it is a passion. There would
certainly be a core constituency of members that would use a product
marketed by their literacy organization if they knew that their usage
meant funds for the organization. This is the central theme of the
affinity-based ISP program.
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5. Why would a member of my organization want to get Internet access from
us (your organization)?
The answer in simple; Dial-up access to the Internet is a commodity and
product differentiation amongst ISP's is slim. Technology and wholesaling
of ISP backbones has allowed for the entry of a number of well-qualified
ISP's into the market. The competition is fierce. Logging onto the
Internet is becoming akin to making a phone call? Your decision of carrier
is primarily price-driven. This accurately illustrates the
state-of-affairs in the ISP market. The result, a number of ISP's are
offering programs at pricing that are substantially below the nationally
recognized brand name like AOL, MSN, etc. By getting Internet access
through your organization, your membership is able to communicate via the
Internet while announcing their affinity for your organization. At the
same time, your subscribers get the satisfaction of knowing that their
selection for Internet access has a direct and positive impact on your
organization.
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6. What are the steps to branding our ISP?
For organizations that are not currently offering a trademark ISP, the
process may seem overwhelming - it's not. Omni XP Dial's turnkey service
covers every step in the process; from identifying existing and
alternative marketing channels and creation of advertising copy to
customer service and system maintenance.
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7. How reliable are Omni XP Dial's dial-up connections?
Omni XP Dial has thousands of access numbers, nationwide. This makes it
easy to get to the Internet with fewer busy signals and disconnects. Omni
XP Dial allows you to access the Internet at up to 56 Kbps-the fastest
dial-up connection available.
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8. What about Technical or customer support?
Omni XP Dial offers 24/7 technical support as well as extended customer
service hours to accommodate subscribers in all time zones. Subscribers
receive 24/7 technical support as part of their monthly access charge -
there's no additional cost.
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Frequently Asked Questions